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West Coast Elite San Diego Expansion with Sterling Jones

By Scott Martin , 09/09/17, 6:30PM PDT

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West Coast Elite Under Armour announced today, as part of its expansion initiative, that it would start a high school program in San Diego, California to further its reach across the state. The program will be debuting 15U, 16U, and 17U teams that will sport the West Coast UA logo this coming Spring. The programs San Diego wing will be Directed by Sterling Jones, one of the premier basketball trainers in the country. Jones will head all recruiting efforts and work to continue to expand the program in the San Diego area.

Sterling Jones on joining West Coast Elite Under Armour and leading the program in San Diego: “I am very excited to bring West Coast Elite Under Armour to San Diego. I’ve seen first-hand all of the incredible opportunities Ryan Silver and this program has provided to student athletes in Los Angeles. I believe this program will help raise the bar for AAU basketball in this area. I am always looking for ways to increase the quality of basketball in my hometown and look forward to providing these same opportunities to the youth of San Diego. West Coast Elite Under Armour believes San Diego is an incredible growing basketball city, we can’t wait to get started.”

President of West Coast Elite Under Armour, Ryan Silver, on  West Coast Elite San Diego and the addition of Sterling Jones: “I am very excited to bring our message and program to the San Diego area. We are looking forward to changing lives and bringing our brand to the region. I look forward to working with Coach Jones. He has done a phenomenal job with training our past and present players. I am looking forward to working with him as we continue to grow.”

Associate Director of West Coast Elite Under Armour Scotty Martin, on the programs expansion into San Diego and the addition of Sterling Jones: “We are very excited to bring our program to the San Diego area in order for us to be able to reach as many student-athletes as possible. We believe that our program will continue to grow as we continue to work to empower the next generation. I am extremely excited to be adding Coach Jones to the program with his depth of knowledge about the talent in the San Diego area, and his basketball acumen. I look forward to working with Coach Jones as we continue to expand into San Diego over the coming years.”

West Coast Elite San Diego will begin in Spring 2018. More announcements are expected out of the Los Angeles based program in the coming weeks.